Good Employee, Bad Employee

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A wise woman once told me that the first month with a new babysitter had better be blissful, because it’s all down hill from there.  Then there’s the “honeymoon” period when a couple first falls in love with each other.  No need to explain how that goes much of the time.  Have you hired a new employee who […]

Thinking About Money – Expenditures

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Money doesn’t go far in small business.  Should we spend more on marketing communications?  Buy a new laptop, desktop, tablet, smartphone, or camera?  Upgrade our website, CRM, billing system, cloud storage, phone or Internet services?  Hire a new sales, customer service, or finance person?  Enhance employee benefits? Create new products?  And so on. Each opportunity […]

A Dog’s Lesson On Cold Calling

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I love my dog.  She is beautiful, smart, loyal, well behaved, funny, a good dancer, and concerned for my well-being.  In fact, she is the most wonderful dog in the world.  When I walk her, people sometimes stop me to admire her and ask what type of dog she is.  ”She’s a Leagle,” I say. […]

Assistant Needed!

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According to a Sageworks analysis, small businesses (their definition is $10 million to $1 billion) are leading the charge for the economic recovery because profit margins are increasing and credit risks are decreasing.  Great news! My own informal analysis shows that much smaller firms, those working their way to $1 million, are in the same boat. […]

Research Options For Small Business

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Before launching a new company or a new product or service, you should know a great deal about your market and what your market thinks about your product or service.  Market intelligence is one of the key parts of your business plan, right?  But, how do we conduct market research without spending money we don’t […]

Tweeting vs. Meeting

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Just got a new twitter follower who claims to be a Networking Ninja.  He is following tens of thousands of twitter users and is followed by as many.  I am just trying to keep my twitter head above water.  If he is checking the 2 or 3 daily tweets of those he follows, he is […]