A Penny Wise, A Latte Foolish?

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Pinching pennies?  Me too. Ever heard the slam on penny pinchers who spend dollars per cup of coffee each day?  I walked through my neighborhood to pick up my venti latte this morning, then read an article tweeted by Inc. on ‘Money Myths That Make Success Harder.’  One of the five myths is “Take care of the pence and the pounds will take […]

A Dog’s Lesson On Cold Calling

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I love my dog.  She is beautiful, smart, loyal, well behaved, funny, a good dancer, and concerned for my well-being.  In fact, she is the most wonderful dog in the world.  When I walk her, people sometimes stop me to admire her and ask what type of dog she is.  ”She’s a Leagle,” I say. […]

Research Options For Small Business

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Before launching a new company or a new product or service, you should know a great deal about your market and what your market thinks about your product or service.  Market intelligence is one of the key parts of your business plan, right?  But, how do we conduct market research without spending money we don’t […]

Tweeting vs. Meeting

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Just got a new twitter follower who claims to be a Networking Ninja.  He is following tens of thousands of twitter users and is followed by as many.  I am just trying to keep my twitter head above water.  If he is checking the 2 or 3 daily tweets of those he follows, he is […]

Steps to Changing The Name of Your Business

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Most of the 100 plus entrepreneurs we’ve interviewed said that the business they started now looks very different.  For example, they started providing consulting to the commercial market and ended up with only government clients.  They created a city-specific business and ended up with 7 regions.  The first product was a backpack and the ultimate […]

A Social Media Cautionary Tale

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I interview Entrepreneurs to learn from them.  My survey has 100 questions, however, I rarely have to ask more than 10 questions in an interview – the rest of the questions are answered naturally while the Entrepreneurs tell the stories of their lessons learned. Recently, I interviewed a guy who taught me a great deal […]