Thinking About Money – Expenditures

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Money doesn’t go far in small business.  Should we spend more on marketing communications?  Buy a new laptop, desktop, tablet, smartphone, or camera?  Upgrade our website, CRM, billing system, cloud storage, phone or Internet services?  Hire a new sales, customer service, or finance person?  Enhance employee benefits? Create new products?  And so on. Each opportunity […]

A Dog’s Lesson On Cold Calling

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I love my dog.  She is beautiful, smart, loyal, well behaved, funny, a good dancer, and concerned for my well-being.  In fact, she is the most wonderful dog in the world.  When I walk her, people sometimes stop me to admire her and ask what type of dog she is.  ”She’s a Leagle,” I say. […]

Your Price Tag

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When an entrepreneur starts a service-based business in a competitive market, he or she usually starts with prices lower than the mainstream competition.  The small law firm charges less than the large one.  A consultant working from home charges less than consulting firms.  A personal trainer who meets clients at a gym charges less than […]

The Perfect Employee

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We teach a class on entrepreneurship for wounded veterans in the hospital.  A recent class speaker told us that she decided to start her second (successful) company when she met the perfect employee.  Then she knew.  “When you have the perfect employee, you have to start a company,” she said.  Why?  Because they’re so hard […]

PR for New and Small Businesses

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Entrepreneurs I work with and students at our entrepreneurship classes for wounded veterans have asked, “How do I shine a light on my business?.”  Last night, I attended a great panel discussion hosted by Her Corner, an organization for women entrepreneurs, and the experts on PR had great advice.  Combining some terrific points made by […]

A Social Media Cautionary Tale

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I interview Entrepreneurs to learn from them.  My survey has 100 questions, however, I rarely have to ask more than 10 questions in an interview – the rest of the questions are answered naturally while the Entrepreneurs tell the stories of their lessons learned. Recently, I interviewed a guy who taught me a great deal […]