Thinking About Money – Expenditures

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Money doesn’t go far in small business.  Should we spend more on marketing communications?  Buy a new laptop, desktop, tablet, smartphone, or camera?  Upgrade our website, CRM, billing system, cloud storage, phone or Internet services?  Hire a new sales, customer service, or finance person?  Enhance employee benefits? Create new products?  And so on. Each opportunity […]

A Dog’s Lesson On Cold Calling

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I love my dog.  She is beautiful, smart, loyal, well behaved, funny, a good dancer, and concerned for my well-being.  In fact, she is the most wonderful dog in the world.  When I walk her, people sometimes stop me to admire her and ask what type of dog she is.  ”She’s a Leagle,” I say. […]

Joint Ventures

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Let’s say you have a business.  And you have a great idea for a new business OR a new project.  But perhaps you don’t have all the skills necessary, the market connections, enough cash on hand to fund it or time to execute this new idea.  What a pity!  Especially if you’ve run the numbers and […]

Steps to Changing The Name of Your Business

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Most of the 100 plus entrepreneurs we’ve interviewed said that the business they started now looks very different.  For example, they started providing consulting to the commercial market and ended up with only government clients.  They created a city-specific business and ended up with 7 regions.  The first product was a backpack and the ultimate […]

Your Price Tag

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When an entrepreneur starts a service-based business in a competitive market, he or she usually starts with prices lower than the mainstream competition.  The small law firm charges less than the large one.  A consultant working from home charges less than consulting firms.  A personal trainer who meets clients at a gym charges less than […]

The Perfect Employee

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We teach a class on entrepreneurship for wounded veterans in the hospital.  A recent class speaker told us that she decided to start her second (successful) company when she met the perfect employee.  Then she knew.  “When you have the perfect employee, you have to start a company,” she said.  Why?  Because they’re so hard […]